Selling a Home in Edmonton
Maximize Your Home’s Value and Sell with Confidence
More Than a Sale, A New Chapter Begins.
Your home is where memories were made. When it’s time to move forward, you need more than a REALTOR®️— you need a partner who cares about your journey and delivers results.
Let’s turn the page and start your next chapter together.
Why I’m the Right Agent to Sell Your Home
1. Your Goals Are My Mission
Let’s get one thing straight—this process is about you. Your goals, your timeline, and your vision for success. I’m here to listen, understand, and create a plan that aligns with what matters most to you. Whether you need to sell quickly, maximize your price, or keep the process low-stress, I’ll tailor my approach to meet your needs.
You’re not just another listing to me—you’re a partner in this process. Your success is my success, and I’ll work tirelessly to deliver results that exceed your expectations.
2. Marketing That Moves the Needle
Let’s face it—today’s buyers shop online first. That’s why I combine cutting-edge digital marketing with proven traditional methods to make sure your home gets seen by the right people at the right time.
From professional photography and virtual tours to targeted ads and social media campaigns, I’ll make your home impossible to overlook. But it’s more than just flashy marketing—it’s strategic, data-driven, and designed to deliver serious buyers, not just clicks.
3. Negotiation That Protects Your Bottom Line
When the offers start rolling in, you’ll want someone in your corner who knows how to get the best deal—without risking the sale. I’m a skilled negotiator who understands the art of balancing firmness with fairness.
I’ll fight to protect your best interests while keeping the process calm, professional, and stress-free. And rest assured, I’ll always keep you informed and in control every step of the way.
4. Stress-Free, Full-Service Support
Selling a home can feel overwhelming—but not when you’ve got someone taking care of the details for you. From preparing your home to show beautifully, to handling paperwork, inspections, and deadlines, I’ll make sure everything stays on track.
You’ll never be left wondering, “What’s next?”—because I’ll be there to guide you, communicate clearly, and keep the process moving smoothly from start to finish. My goal is simple: to make this as easy as possible for you.
5. Transparent Process & No Surprises
Clarity and honesty are key to a successful sale. A comprehensive Comparative Market Analysis (CMA) and a detailed Seller’s Net Sheet provide a clear breakdown of expected proceeds, legal fees, commissions, and potential costs, eliminating last-minute surprises. Every decision is backed by data and expert insights to ensure the best possible outcome.
Selling a home should be a well planned and rewarding experience. With the right strategy, the process becomes smooth, stress-free, and financially successful. Let’s make it happen.
Let’s Make the Sale of Your Home a Success
Selling your home should be a smooth and rewarding experience—not a stressful one. With my strategic marketing, expert negotiation, and local market knowledge, I’ll help you attract the right buyers and get the best possible price.
Your Step-by-Step Guide to Selling Your Home In Edmonton
Step 1: Set the Stage to Sell
Ready to put your home on the market? Let’s make your place irresistible to buyers with some fun and easy steps! Declutter and clean to showcase your home’s true beauty. Make minor repairs to ensure everything is in top shape. Enhance curb appeal with a well-maintained exterior and a welcoming entrance. Neutralize and depersonalize your space to create a blank canvas for buyers. Finally, optimize lighting to brighten up your home and make it inviting. The more you do now, the less you’ll have to worry about later!
Step 2: Home Market Evaluation Meeting
Thinking about selling but not sure where to start? Let’s begin with a Home Market Evaluation. We’ll stop by to walk through your home, assess its current value, and share insights on market trends. We will also offer practical tips to help make your home more appealing to buyers. This meeting is a simple, pressure-free way to lay the groundwork for a successful sale.
Step 3: Get Market-Ready Checklist
Getting your home ready to sell? Don’t worry—we’ve made it simple. Use this easy checklist to make your home shine and wow potential buyers: round up your key documents, clear the clutter, tackle those small fixes, boost curb appeal, create a clean, neutral vibe, brighten things up, stage like a pro, consider a pre-sale inspection, and polish it off with those final details. We’ve got your back from start to sold!
Step 4: Real Property Report (RPR)
An RPR is a detailed survey of your property, showing all visible improvements relative to the property boundaries. It’s essential for legal compliance and buyer confidence. We’ll guide you through obtaining an RPR, ensuring all structures meet local regulations, and helping you understand why it’s crucial for a smooth sale. It’s all about making sure everything’s in order.
Step 5: Consumer Relationship Guide
Understanding your legal relationship with your real estate professional is crucial. We explain agency relationships, agent responsibilities, and what to expect if an agent represents both buyer and seller. This guide helps you make informed decisions and ensures transparency throughout the process. We’ve got your back every step of the way.
Step 6: Listing Agreement Breakdown
The Exclusive Seller Representation Agreement outlines the terms for us to represent you in the sale of your home. From home details and agency relationships to fees and legal obligations, this agreement ensures clear terms and responsibilities, facilitating smooth transactions. We make it simple and straightforward.
Step 7: Cinematic Launch, Pro Media, and Precision Marketing
Selling your home isn’t just a transaction, it’s a presentation. We start with a cinematic teaser video that builds excitement and drives early interest. Your home is captured through high-quality photography, detailed floor plans, and immersive virtual tours, ensuring it stands out at first glance. Then, We implement a precision marketing strategy—targeted online ads, social media exposure, and MLS®️ visibility to reach the right buyers, fast. It’s a complete marketing plan, crafted to maximize your sale price and minimize time on the market.
Step 8: Viewings & Feedback
Viewings and feedback are crucial for a successful sale. We gather detailed insights from potential buyers, adapt our strategies based on feedback, and keep you informed with regular updates. Our feedback-driven approach maximizes your home’s appeal and efficiency in the selling process. It’s all about making your home a hit.
Step 9: Overview of the Residential Purchase Contract & Deposit Guidelines
The Residential Purchase Contract is a vital document that outlines the terms of a real estate sale in Alberta. It covers key details like the property’s address, legal description, purchase price, and closing date. Both the buyer and seller commit to acting in good faith, meeting deadlines, and following provincial laws.
To demonstrate serious intent, deposits are held in trust—typically $5,000 for homes priced under $500,000 and $10,000 for those above. The contract ensures the property title is free of encumbrances, requires full disclosure of known defects, and safeguards the rights of any non-owning spouse. Standard conditions such as financing and home inspections must be satisfied before the deal is finalized. This agreement helps ensure a smooth, transparent, and legally sound transaction.
Step 10: Understanding Conditions in a Residential Purchase Contract
Conditions are your built-in safety nets. They help protect both you and the buyer by making sure key requirements like financing, inspections, and reviewing condo documents (If you’r selling a condo) are met before the deal is final. We’ll walk you through each one, explain what they mean, and make sure everything stays on track. No surprises, just a smooth path to a successful sale.
Step 11: Closing Process
The closing process is the final step where ownership of your home is officially transferred to the buyer. We guide you through reviewing the purchase agreement, fulfilling conditions, preparing for closing day, conducting title searches, and ensuring all documents are signed. Our support ensures a seamless transition. We’ll get you to the finish line.
Step 12: Our After Care Services
Our commitment to you continues well beyond closing day. We provide dedicated after-care services, including moving assistance, change of address support, home transition guidance, and regular real estate market updates. We’re here to support you every step of the way, even after the sale.
The Mikee Canasa Real Estate Marketing Advantage
Not just listed, positioned to sell.
In today’s market, presentation and strategy are everything. A well-marketed home doesn’t just get listed—it gets noticed. Every detail, from high-end visuals to targeted exposure, is designed to attract serious buyers and deliver top results.
Building Momentum Before the Listing Goes Live
Generating excitement early creates demand and maximizes value.
- “Coming Soon” Teasers – Professionally curated sneak peeks on social media.
- Exclusive Previews – Private showings for VIP buyers and top local agents.
- Direct Buyer Engagement – Personalized outreach to qualified buyers in the database.
High-Impact Visuals That Sell
Stunning visuals make a lasting impression and bring listings to life.
- Professional Photography – Expert lighting, composition, and editing for maximum appeal. Our Photos are taken on an HDR (High Dynamic Range) to capture the best features of your home.
- Cinematic Video Tours – Lifestyle-focused storytelling, including drone footage and neighbourhood highlights.
- 3D Virtual Tours – Immersive, interactive experiences that let buyers explore from anywhere.
A Multi-Channel Marketing Approach
Reaching the right buyers requires a strategic, full-scale approach.
- Targeted Digital Advertising – High-exposure campaigns on Instagram, Facebook, YouTube, and Google.
- Premium Print Marketing – Elegant brochures, postcards, and direct mail campaigns.
- MLS, Realtor.ca & Global Distribution – Maximum visibility across all major real estate networks.
- Custom Signage – Focused on Showcasing your Home. You home deserves more than a name and phone number. We create a custom signage with standout photos, key selling features, and a QR code so buyers can instantly view details and book a showing right from their phone.
A Refined Approach to Selling
With MCRE’s strategic marketing and ARIVL’s in-house media team, every listing is positioned to stand out. From expert pricing to world-class visuals, the focus is on delivering the best results with the best experience.
Access My Home Selling Guide
Get exclusive insights beyond what’s on this page with my Home Selling Guide—your complete resource for a smooth, stress-free sale. From pricing strategies to staging tips and expert negotiation tactics, this guide gives you the tools to sell with confidence and maximize your home’s value.
Frequently Asked Questions about Selling a Home in Edmonton
How long does it take when selling a home in Edmonton?
On average, selling a home in Edmonton in a balanced market sells within 30-60 days. However, factors like:
- Market conditions
- Home condition & pricing
- Marketing strategy
…can make a big difference. Proper preparation can speed up your sale.
What’s the best way to price my home for sale?
Pricing your home correctly is key to attracting buyers and maximizing your sale price. When selling a home in Edmonton, I provide a comprehensive market analysis (CMA), looking at recent sales, local trends, and buyer demand to determine the best pricing strategy.
Do I need to make repairs or upgrades before listing?
Not always. Some updates increase your home’s value, while others are a waste of money.
Focus on:
- Fresh paint (neutral tones)
- Kitchen & bathroom touch-ups (minor updates go a long way)
- Curb appeal (first impressions matter)
These upgrades can significantly increase buyer interest when selling a home in Edmonton. Avoid major renovations unless they significantly increase your home’s resale value.
How do I prepare my home for showings?
A well-presented home makes a strong impression. This includes staging, deep cleaning, maximizing natural light, and removing personal items to help buyers visualize themselves in the space. I’ll provide a step-by-step plan to get your home showing-ready.
What’s included in your marketing plan?
I use a multi-channel marketing approach to ensure your home gets maximum exposure. This includes professional photography, digital marketing, social media advertising, MLS listing optimization, and targeted outreach to potential buyers. Learn more about my marketing strategy here.
What happens if I receive multiple offers?
When do I hand over the keys to the buyer?
Key handover typically happens on closing day, once the sale is finalized, and funds are transferred. The buyer’s lawyer will confirm that all conditions have been met before possession is granted.
What’s the best time of year when selling a home in Edmonton?
Spring and early summer typically attract the most buyers, leading to quicker sales and potentially higher prices. However, serious buyers remain active in the fall and winter, offering sellers less competition and more focused interest. So, when is the best time of year for selling a home in Edmonton? The answer is simple—when you’re ready and properly prepared.
How much does it cost to sell my home?
Factor in:
- Real estate commissions
- Legal fees ($1,500–$2,500)
- Home staging & minor repairs (Optional but can boost your sale price)
- Mortgage payout penalties (If selling before your term is up)
A mistake sellers make? Not factoring in closing costs when pricing their home.
How do I price my home correctly in Edmonton?
When selling a home in Edmonton, pricing your home correctly is crucial for attracting buyers and maximizing your return. Overpricing can lead to a stale listing, while underpricing may leave money on the table. The best approach is to consider multiple factors when setting your price:
Key Factors in Pricing Your Home:
- Comparable Sales – Review homes similar to yours that have sold in the last 90 days to get a realistic market value.
- Market Conditions – Whether it’s a buyer’s or seller’s market will impact how aggressive or competitive your pricing should be.
- Upgrades & Unique Features – Not all homes are equal. Consider renovations, lot size, location, and special features that may increase your home’s value.
- Current Inventory & Competition – Check how many similar homes are currently for sale. If inventory is low, you may price higher; if there’s competition, pricing competitively is key.
How MCRE Helps You Price Your Home Right
At MCRE, we use in-depth market analysis, recent sales data, and industry expertise to ensure your home is priced competitively while maximizing your return. We:
- Provide a Comparative Market Analysis (CMA) to determine the best price range for your home.
- Assess market trends and adjust pricing strategies based on real-time conditions.
- Highlight your home’s unique selling points to justify its value.
- Develop a pricing and marketing strategy to attract the right buyers quickly.
Working with a REALTOR®️ ensures your home is priced to sell while maximizing your return. If you’re thinking of selling, let’s connect for a personalized home valuation!
