Selling a Home in Edmonton
Maximize Your Home’s Value and Sell with Confidence
More Than a Sale, A New Chapter Begins.
Featured Listings
Why I’m the Right Agent to Sell Your Home
1. Your Goals Are My Mission
Let’s get one thing straight—this process is about you. Your goals, your timeline, and your vision for success. I’m here to listen, understand, and create a plan that aligns with what matters most to you. Whether you need to sell quickly, maximize your price, or keep the process low-stress, I’ll tailor my approach to meet your needs.
You’re not just another listing to me—you’re a partner in this process. Your success is my success, and I’ll work tirelessly to deliver results that exceed your expectations.
2. Marketing That Moves the Needle
Let’s face it—today’s buyers shop online first. That’s why I combine cutting-edge digital marketing with proven traditional methods to make sure your home gets seen by the right people at the right time.
From professional photography and virtual tours to targeted ads and social media campaigns, I’ll make your home impossible to overlook. But it’s more than just flashy marketing—it’s strategic, data-driven, and designed to deliver serious buyers, not just clicks.
3. Negotiation That Protects Your Bottom Line
When the offers start rolling in, you’ll want someone in your corner who knows how to get the best deal—without risking the sale. I’m a skilled negotiator who understands the art of balancing firmness with fairness.
I’ll fight to protect your best interests while keeping the process calm, professional, and stress-free. And rest assured, I’ll always keep you informed and in control every step of the way.
4. Stress-Free, Full-Service Support
Selling a home can feel overwhelming—but not when you’ve got someone taking care of the details for you. From preparing your home to show beautifully, to handling paperwork, inspections, and deadlines, I’ll make sure everything stays on track.
You’ll never be left wondering, “What’s next?”—because I’ll be there to guide you, communicate clearly, and keep the process moving smoothly from start to finish. My goal is simple: to make this as easy as possible for you.
5. Transparent Process & No Surprises
Clarity and honesty are key to a successful sale. A comprehensive Comparative Market Analysis (CMA) and a detailed Seller’s Net Sheet provide a clear breakdown of expected proceeds, legal fees, commissions, and potential costs, eliminating last-minute surprises. Every decision is backed by data and expert insights to ensure the best possible outcome.
Selling a home should be a well planned and rewarding experience. With the right strategy, the process becomes smooth, stress-free, and financially successful. Let’s make it happen.
Let’s Make the Sale of Your Home a Success
Selling your home should be a smooth and rewarding experience—not a stressful one. With my strategic marketing, expert negotiation, and local market knowledge, I’ll help you attract the right buyers and get the best possible price.
Your Step-by-Step Guide to Selling Your Home In Edmonton
Selling a home involves more than just listing it—it requires strategy, preparation, and expert execution to ensure you get the best possible outcome. From setting the right price to negotiating offers and closing the deal, I’ll guide you through each step with proven strategies that attract buyers and maximize your home’s value. Whether you’re selling for the first time or a seasoned homeowner, this step-by-step guide will help you navigate the process with clarity and confidence.
Step 1: Understanding Your Goals
Every home is unique, and so is every seller’s journey. The first step in our process is a conversation—a chance for us to listen to you.
- What matters most to you? Is it selling quickly, achieving the best possible price, or ensuring a stress-free experience?
- What makes your home special? From your favourite spaces to its standout features, understanding your perspective helps us position your home in the best light.
- A Plan Tailored to You: We’ll discuss your timeline, expectations, and the market so that we can craft a strategy that works for you and your goals. This isn’t just about selling a property; it’s about understanding what success means for you.
Step 2: Preparing Your Home for the Market
Every home has its unique charm, and our job is to help bring that to the forefront for potential buyers. Together, we’ll ensure your home makes the best possible impression.
- Repairs and Enhancements: We’ll review cost-effective updates that can elevate your home’s appeal, such as fresh paint, minor fixes, or decluttering key spaces.
- Partnering for Preparation: If larger improvements are needed, we’ll recommend trusted professionals who can help get your home market-ready. Highlighting
- What Matters: Whether it’s a bright living room, a peaceful backyard, or a stunning kitchen, we’ll focus on the features that resonate most with buyers.
Our goal is to help buyers see your home not just as a property, but as their future home.
Step 3: Showcasing Your Home with our Marketing Plan
The way your home is presented and marketed makes all the difference in attracting serious buyers and securing the best possible offer. With a comprehensive marketing strategy, I ensure your home gets maximum exposure through targeted digital and in-person efforts.
- Professional Photography & Videography: High-quality visuals showcase your home’s best features and create a strong first impression.
- Strategic Online & Social Media Marketing: Your listing is featured on top real estate platforms, social media channels, and targeted digital ads to connect with qualified buyers.
- Compelling Listing Descriptions: Every home has a story, and I craft engaging, SEO-optimized descriptions that make yours stand out.
- Exclusive Open Houses & Private Showings: A tailored showing strategy ensures your home is seen by the right buyers at the right time.
More Than Just a Listing – A Marketing Advantage
My approach goes beyond standard marketing—I use a multi-channel strategy to build momentum before your listing even goes live. From pre-market exposure to a refined, data-driven approach, my goal is to attract the right buyers and maximize your home’s value.
Step 4: Connecting with Buyers
When interest turns into showings, it’s all about creating the right experience.
- Thoughtful Showings: Buyers are given the space to explore while we highlight what makes your home special. Each showing is an opportunity to connect them emotionally with your property.
- Gathering Feedback: After every showing, we’ll gather insights from potential buyers to refine our approach and stay aligned with market expectations.
This step is about building connections that lead to meaningful offers.
Step 5: Receiving and Negotiating Offers
When offers start coming in, it’s time to evaluate what’s best for you.
- Looking Beyond the Price: Together, we’ll review every detail of the offer, from timelines to Terms & Conditions, ensuring it aligns with your priorities.
- Negotiating with Care: Our approach is focused on maximizing your return while maintaining professionalism and creating a win-win for everyone involved.
Every decision will be made with your goals in mind, ensuring you feel confident moving forward.
Step 6: Meeting Conditions and Moving Forward
Once an offer is accepted, there are still a few steps to take before the sale is final:
- Inspections and Appraisals: Buyers may conduct a home inspection or appraisal. We’ll guide you through the process, addressing any questions or concerns that arise.
- Navigating Issues: If adjustments are needed—like repairs or concessions—we’ll work with you to ensure a smooth resolution.
This step is about tying up loose ends so the sale can move forward confidently.
Step 7: Preparing for Closing
With the finish line in sight, we’ll ensure everything is in place for a smooth transition.
- Coordinating Details: We’ll work closely with lawyers, buyers, and other professionals to handle all closing requirements.
- Your Final Checklist: From transferring utilities to planning your next move, we’ll provide guidance to ensure you’re ready for what’s next. This is where all our efforts come together to close the chapter successfully.
Step 8: Closing Day
The big day has arrived! On closing day, you’ll officially transfer ownership of your home. We’ll ensure that every detail is handled with care, so you can focus on moving forward to your next chapter.
Lawyer Finalizes the Sale
Your lawyer plays a key role in ensuring a smooth closing. They will:
- Review and finalize all legal documents related to the sale.
- Receive payment from the buyer’s lawyer and ensure all financial obligations (like mortgages, liens, or condo fees) are settled.
- Transfer ownership by updating the title to the new buyer’s name.
- Handle payout of sale proceeds to you, minus any outstanding costs.
Key Release & Possession
- Once your lawyer confirms the sale is complete and the funds have been transferred, your lawyer gives the go-ahead for key release.
- The buyer typically takes possession midday or early afternoon, but this may vary depending on when funds are received.
Moving Out & Final Walkthrough
- By closing morning, your home should be completely vacated and left in the same condition as when the buyer purchased it.
- The buyer may do a final walk-through before possession to ensure everything is in order.
Receiving Your Sale Proceeds
- Your lawyer will transfer the net proceeds of the sale to you after deducting any mortgage balance, legal fees, and closing costs.
- This transfer typically happens on closing day or the next business day, depending on bank processing times.
Updating Your Address & Final Steps
- Notify utility providers, mail services, and other accounts of your move.
- Cancel or transfer home insurance once the sale is finalized.
Closing day is a big moment! My goal is to ensure everything is handled smoothly so you can focus on your next chapter.
The Mikee Canasa Real Estate Marketing Advantage
Not just listed, positioned to sell.
In today’s market, presentation and strategy are everything. A well-marketed home doesn’t just get listed—it gets noticed. Every detail, from high-end visuals to targeted exposure, is designed to attract serious buyers and deliver top results.
Building Momentum Before the Listing Goes Live
Generating excitement early creates demand and maximizes value.
- “Coming Soon” Teasers – Professionally curated sneak peeks on social media.
- Exclusive Previews – Private showings for VIP buyers and top local agents.
- Direct Buyer Engagement – Personalized outreach to qualified buyers in the database.
High-Impact Visuals That Sell
Stunning visuals make a lasting impression and bring listings to life.
- Professional Photography – Expert lighting, composition, and editing for maximum appeal. Our Photos are taken on an HDR (High Dynamic Range) to capture the best features of your home.
- Cinematic Video Tours – Lifestyle-focused storytelling, including drone footage and neighbourhood highlights.
- 3D Virtual Tours – Immersive, interactive experiences that let buyers explore from anywhere.
A Multi-Channel Marketing Approach
Reaching the right buyers requires a strategic, full-scale approach.
- Targeted Digital Advertising – High-exposure campaigns on Instagram, Facebook, YouTube, and Google.
- Premium Print Marketing – Elegant brochures, postcards, and direct mail campaigns.
- MLS, Realtor.ca & Global Distribution – Maximum visibility across all major real estate networks.
- Custom Signage – We will not be just marketing our face and phone number. Our focus is on marketing your home. We will get you a custom signage that highlights photos of your home and highlight description. So prospective buyers who drive by have an idea and see the selling points of your home. We will be also including a QR code on the signage so that they can scan and book easily on their phones.
A Refined Approach to Selling
With MCRE’s strategic marketing and ARIVL’s in-house media team, every listing is positioned to stand out. From expert pricing to world-class visuals, the focus is on delivering the best results with the best experience.
Download My Home Selling Guide
Get exclusive insights beyond what’s on this page with my Home Selling Guide—your complete resource for a smooth, stress-free sale. From pricing strategies to staging tips and expert negotiation tactics, this guide gives you the tools to sell with confidence and maximize your home’s value.
📩 Get your free copy today!
Frequently Asked Questions about Selling a Home in Edmonton
How long does it take when selling a home in Edmonton?
On average, selling a home in Edmonton in a balanced market sells within 30-60 days. However, factors like:
- Market conditions
- Home condition & pricing
- Marketing strategy
…can make a big difference. Proper preparation can speed up your sale.
What’s the best way to price my home for sale?
Pricing your home correctly is key to attracting buyers and maximizing your sale price. When selling a home in Edmonton, I provide a comprehensive market analysis (CMA), looking at recent sales, local trends, and buyer demand to determine the best pricing strategy.
Do I need to make repairs or upgrades before listing?
Not always. Some updates increase your home’s value, while others are a waste of money.
Focus on:
- Fresh paint (neutral tones)
- Kitchen & bathroom touch-ups (minor updates go a long way)
- Curb appeal (first impressions matter)
These upgrades can significantly increase buyer interest when selling a home in Edmonton. Avoid major renovations unless they significantly increase your home’s resale value.
How do I prepare my home for showings?
A well-presented home makes a strong impression. This includes staging, deep cleaning, maximizing natural light, and removing personal items to help buyers visualize themselves in the space. I’ll provide a step-by-step plan to get your home showing-ready.
What’s included in your marketing plan?
I use a multi-channel marketing approach to ensure your home gets maximum exposure. This includes professional photography, digital marketing, social media advertising, MLS listing optimization, and targeted outreach to potential buyers. Learn more about my marketing strategy here.
What happens if I receive multiple offers?
When do I hand over the keys to the buyer?
Key handover typically happens on closing day, once the sale is finalized, and funds are transferred. The buyer’s lawyer will confirm that all conditions have been met before possession is granted.
What’s the best time of year when selling a home in Edmonton?
Spring and early summer typically attract the most buyers, leading to quicker sales and potentially higher prices. However, serious buyers remain active in the fall and winter, offering sellers less competition and more focused interest. So, when is the best time of year for selling a home in Edmonton? The answer is simple—when you’re ready and properly prepared.
How much does it cost to sell my home?
Factor in:
- Real estate commissions
- Legal fees ($1,500–$2,500)
- Home staging & minor repairs (Optional but can boost your sale price)
- Mortgage payout penalties (If selling before your term is up)
A mistake sellers make? Not factoring in closing costs when pricing their home.
How do I price my home correctly in Edmonton?
When selling a home in Edmonton, pricing your home correctly is crucial for attracting buyers and maximizing your return. Overpricing can lead to a stale listing, while underpricing may leave money on the table. The best approach is to consider multiple factors when setting your price:
Key Factors in Pricing Your Home:
- Comparable Sales – Review homes similar to yours that have sold in the last 90 days to get a realistic market value.
- Market Conditions – Whether it’s a buyer’s or seller’s market will impact how aggressive or competitive your pricing should be.
- Upgrades & Unique Features – Not all homes are equal. Consider renovations, lot size, location, and special features that may increase your home’s value.
- Current Inventory & Competition – Check how many similar homes are currently for sale. If inventory is low, you may price higher; if there’s competition, pricing competitively is key.
How MCRE Helps You Price Your Home Right
At MCRE, we use in-depth market analysis, recent sales data, and industry expertise to ensure your home is priced competitively while maximizing your return. We:
- Provide a Comparative Market Analysis (CMA) to determine the best price range for your home.
- Assess market trends and adjust pricing strategies based on real-time conditions.
- Highlight your home’s unique selling points to justify its value.
- Develop a pricing and marketing strategy to attract the right buyers quickly.
Working with a REALTOR®️ ensures your home is priced to sell while maximizing your return. If you’re thinking of selling, let’s connect for a personalized home valuation!
